Welcome to the business design community

Connect people — Further craft — Set standards together

Screen Shot 2021-04-03 at 19.46.34
Screen Shot 2021-04-03 at 19.46.34

Welcome to the business design community

Connect people — Further craft — Set standards together

Business Development Network

About BDN

Business Design Network is a community-founded effort to bring great professionals together around business design. We observed the vague-ness of the craft’s definition and longed for a place to feel at home with other business designers, no matter where they are geographically, or the headline they use to describe themselves.

At the time of our founding, business designers are most commonly found at innovation consultancies and venture studios, but the field is growing. You may be an entrepreneur, a product manager or an aspiring business designer in another field – either way you can find a home if you share an interest in building great businesses, services or products with strategy and human centered design.


Support business designers by bringing them together, sharing craft resources, setting standards and advocating for the profession.


To be the leading, trusted destination for clarity, resources and connections in business design.

Slide Linked In Business Development Network Mark
Mark is a design strategist living in New York. He has worked as Business Design Lead at Fjord, Freelance Service Designer at ING Bank, and Program Director at Catalyze (University of Colorado, Boulder). DESIGN STRATEGIST
Slide Business Development Network Linked In Kimberly
Kimberly is a service designer living in Pittsburgh. She has worked as Senior Experience Designer at Luma, Lead UX Designer at Highmark, and Design Manager at Levin Furniture. SERVICE DESIGNER

Join Us

We're here to support you & the business design profession. defining craft, standardizing accreditation, and connecting amazing people.


  • Member content
  • Event information

Full Member

  • 'Observer' benefits, plus:
  • Member-only events
  • Playbook & resources
  • Curated connections


  • 'Full Member' benefits, plus:
  • Access to certification
  • Course and assess

Founding Member


  • Shape BDN forever
  • Support launch

Improve your craft

A call for clear definition Several professionals and training programs have begun to define business...
We’re working to create the world’s most robust database of real use cases, methods and...